Member-based organisations, such as clubs, associations, and societies, owe their very existence to the commitment and satisfaction of their members. To remain relevant, thrive and grow, they need to constantly assess and adapt to their members' needs.
The only objective way to do so is via member feedback surveys. Without them, leadership is often operating in the dark, relying on anecdotal evidence or the vocal minority, which can lead to biased decision-making and, ultimately, member churn.
This is why Member Feedback was established – combining our web developer skills with our marketing and social research skills to offer a one stop solution to the need for member feedback surveys.
One of the most important elements of a member feedback survey is measuring member satisfaction and engagement. Low satisfaction scores are early warning signs. Seemingly minor issues tend to snowball into widespread disillusionment and lapsed memberships.
Also, a well-designed survey can clearly prioritise where members want to see investment. Do they value new sports facilities more than a renovated clubhouse? Are they interested in more coaching or more social events? This evidence-based approach builds trust and confidence in the leadership.
Surveys also foster a sense of ownership and community. When you actively solicit input, it shows that members' voices are valued. The survey process transforms members from passive recipients of services into active stakeholders in the club's future. When members see their suggestions being implemented, their sense of belonging and loyalty deepens.
